as told to FootyNotes
Well the first thing to say about PR is what the hell is the point of PR? OK it worked for the ET, Tony Blair and Jedward but apart from that who? People say I didn’t win the fans over at Bolton but what the hell do people know? Not even as much as Bolton fans.
The first lesson of PR is be straight with your audience. If your customer base is bunch of flatcap wearing sausage botherers then say so (no dig at the Bolton fans here).
Now I know what you are going to say: honesty only makes the fans think you are annoying pillock. Well, truth be known I am an annoying pillock so why hide it? Do you see it all starting to make sense now?
The key to my vast unimaginable success in the game is this very brutal and pragmatic honesty. The reality is that Bolton fans were just too stupid to understand our brand of football. It’s not just all about goals and excitement. Or points. Or fun. Or anything really apart from being a bit cold and bored.
PR is really about the very opposite. It is about telling everyone their twats and that the only person that understands anything right is, of course, the flame haired eco-warrior cum midlfielder extraordinaire Gartholomew Megson.
When will people learn?
ps - Bolton is a dump
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